Take (some of) your privacy back.
. It’s the reason why a single search for furniture can lead to months and months of online ads for chairs, tables, and shelving units.
What you might not know is that third parties can track you using the address or URL of the website you’re visiting: it’s those bits of extra seemingly random numbers and characters attached to otherwise simple addresses ending in .com, for example. But as with other various types of trackers, there are ways of blocking URL-based ones and protecting your privacy online. As always with digital security, it’s important to know what you’re dealing with, and the steps you can take to guard against any snoopers.Try searching for something you want to buy on Google and then opening one of the ads that appear at the top of the results page.
That’s a tracking URL—it tells the site that you’re visiting that you’ve come from Google, and may throw in a few more pieces of information as well, including how long you spend on a site and which links you subsequently clicked on. Website owners love these trackers because they allow them to see how well advertising campaigns or newsletter promotions are doing.
Remember that this is only one way websites and marketing companies monitor what you’re doing online, so blocking tracking URLs isn’t suddenly going to stop you from seeing targeted ads or turn you into some kind of online ghost. You should use the techniques we discuss in this article in combination with other ways ofHats off to Mozilla, which has introduced automatic tracking URL blocking in its browser.
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