In an exciting interview, Rachel Conlan shares critical details of Binance amid this otherwise turbulent time for the leading crypto exchange.
Navigating the complex realm of cryptocurrency, Rachel Conlan has recently stepped into her new role as Binance’s Chief Marketing Officer after joining the company as Vice President of Global Marketing.
“The best way to describe my transition to crypto is like a roller coaster. It’s ever-changing, it’s dynamic, it’s up and down.” Being at the helm of marketing for a global entity like Binance comes with its unique challenges. Conlan didn’t shy away from addressing the elephant in the room. “Crypto has somewhat of a reputation issue in the mainstream world,” she candidly admitted.
Look, it’s not ideal. I have probably about 90 different sets of rules across different markets and different products, and it’s changing by the day, but that’s our obligation. And as our industry is still nascent, we’re going to have to navigate that over the next period in order to be able to come out of that on the other side in a way that sets us up for the next chapter.
And let’s be clear: that’s the beauty of blockchain. That’s the ethos about that exchange of ideas and that exchange of feedback,” Conlan emphasized, highlighting the importance of community feedback in shaping Binance’s trajectory.
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