During the annual Christmas tree-lighting ceremony at Breckenridge Ski Resort in early December, thousands of people crowded onto Main Street under a bluebird sky.
BRECKENRIDGE, Colo. —
Home to some of the most iconic names in world-class downhill skiing — such as Vail, Aspen and Snowmass — Colorado collects $5 billion a year in revenue from the outdoor sport. But many wonder whether the industry can withstand its greatest challenge. “We’re failing terribly,” said Auden Schendler, senior vice president of sustainability at Aspen Skiing Company and a 30-year mountain resident who is alarmed by the increasing lateness of snow and its early departure, which he called the “March meltdown.”
Melanie Mills, president and CEO of Colorado Ski Country USA, a trade group, said snow is becoming more unpredictable. Despite efforts by ski resorts to reach zero emissions, zero waste and zero net operating impacts, Mills said it’s not enough.To that end, the industry is shifting its focus to advocacy by pushing policymakers to do more to fight climate change.
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