Lamborghini CEO Stephan Winkelmann shares how the high-performance automaker is embracing the future without forgetting its past.
Stephan Winkelmann, CEO of Automobili Lamborghini. Why has Lamborghini entered the world of NFTs?
We discussed what the risks were. But if you don’t test things, you never know. We felt good about controlling our approach this way, and Sotheby’s has its own strong trademark, so we hope it doesn’t turn on us.Photo: Courtesy of Automobili Lamborghini S.p.A.It was simple, you find an artist who is going in your direction.I have no idea. But there will be a lot of customers interested, because we see the feedback on social media.
The five Lamborghini Space Keys comprise small pieces of carbon fiber that spent months in space and that contain a QR code to open Oefner’s artwork. What are the company’s plans for moving into alternative power as the era of the internal combustion engine begins to fade? With Stephan Winkelmann at the helm, Automobili Lamborghini recorded its best sales year to date in 2021. Will you hint at what we can expect from Lamborghini’s first all-Well, I can only say that we won’t start with a super sports car. The new [EV] car will have daily versatility, like the Urus.
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