“Sandwich-wise, I don’t think there’s anyone doing what we do.'
Directors John Moore and Jon McDonald, who run Piece, say their customers have been “brilliant” after they completely reopened their business at the end of summer last year following the pandemic.
“We had to close a lot of shops, so we closed six shops for good and we’ve got the four reopened and it’s been really good. “It was initially three weeks they said, four months later it was still closed, but I don’t think we were ever real doomsday, we just don’t get like that.”The last of their shops to reopen was on Waterloo Street in August last year, where they now make all their sandwich fillings from scratch.
He continued: “People say they’re going out for a Piece, meaning they’re coming to one of our shops, not the old way of they’re just going out for a sandwich from somewhere, so we’ve created a brand that is important to us and important to thousands of people a week and that’s really cool.”While the pandemic was a difficult time for the company, John says the experience taught them “we’re actually pretty good at what we do”.
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