Cocktail bars are reacting to inflated drink prices with fresh takes on happy hour that focus on accessibility and bartender creativity (via punch_drink)
As inflation pushes the cost of a drink north of $20, cocktail bars across the country are embracing a grown-up version of happy hour.
But over the past few years, the ritual has been undergoing a bit of an identity shift. Once the domain ofat the raucous dive or neighborhood bar, happy hour has arrived at destination cocktail spots, sometimes masquerading under a different name: Aperitivo Hour, Golden Hour, La Hora. , Italy’s more glamorous take on golden hour drinking, is certainly part of it, too. Whatever the incentive or aim, a trend emerges: Happy hour is growing up.Danielle Cochrane, a bartender at Portland Hunt + Alpine Club
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