The kids are alright!
The Big Picture As the saying goes, "Out of the mouth of babes comes wisdom." Long before Marvel Studios was the pop culture juggernaut of today's world, they were a tiny, bankrupt company just dipping their toes into the waters of Hollywood. 20th Century Fox owned the X-Men, and Sony Pictures Entertainment owned Spider-Man — what heroes did Marvel have left to center a bankable movie around? At the time, not much.
When Sony employee Yair Landau asked for the webslinger's rights in full, then-Marvel leader Isaac "Ike" Perlmutter offered them a go big or go home deal: give Marvel $25 million in exchange for the publisher's B-tier heroes that are now household names . As reported by Landau, Sony executives were "quick and decisive" in their response: "Nobody gives as s*** about any of the other Marvel characters. Go back and do a deal for only Spider-Man.
Having said that, Perlmutter's strategy was still based around selling superhero toys. The eventual Toy Biz company co-owner and billionaire turned to children-filled focus groups with one question: "Which action figure would they want to play with?" The answer was indisputable: the one and only Iron Man. The Marvel phenomenon was born.Focusing On Character Made Marvel Great Choosing which superhero would lead the MCU wasn't all these kids contributed.
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