The Lego space-farers were seated in a roofless 3D-printed mini space shuttle.
A 3D-printed mini space shuttle suspended on a helium carried 1,000 Lego astronauts to the stratosphere .The Lego astronauts successfully landed in a tree.
According to Dominik Matusinsky, an executive at PR firm Kreativ Gang that produced the campaign for Lego, the team had to make sure that none of the astronauts fell off the open-air shuttle during the early stages of the platform's descent. "To make the [Lego] figures stay on the space shuttle after the balloon burst was a major challenge," Matusinky told Space.com in an email."We wanted [the figures] to be exposed directly to space, not to be stored inside anything. But during the free fall stage [before the parachute opened], they experienced speeds of up to 300 km/h [186 mph], so that was a challenge."
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