For 2022, Warner Bros. promised exclusive releases of tentpole films at theaters, but will also produce 10 movies exclusively for HBO Max to drive subscriber growth at the streamer.
conference call when asked about lessons from Warner Bros.’ hybrid release strategy this year.
“We have been very much leading and [been] the first over the wall, so to speak,” in rolling out the 2021 slate via streaming serviceFor 2022, Warner Bros. had promised exclusive releases of tentpole films at theaters, but will also produce 10 movies exclusively for HBO Max to drive subscriber growth at the streamer. “In terms of the road forward, we have committed to 2022, and that’s the visibility we have, to a combination of two things,” Kilar said.
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