A land sale starts in March.
Warner Music Group will open an outpost in virtual world, and it hopes music buffs will express their fandom by acquiring nearby property. In an announcement, WMG described its new home as a “combination of musical theme park and concert venue.” It will work withto host concerts and other “musical experiences.
” But so far, it’s only discussed one specific event: a special sale of digital real estate called Land, whichConcerts have become a fixture of virtual worldshas previously partnered with individual artists like Snoop Dogg for experiences, but this is apparently a larger and more ambitious installation. “Warner Music has secured the equivalent of beachfront property in the metaverse,” bragged WMG chief digital officer of business development Oana Ruxandra.
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