ICYMI: Warner Music Group inks partnership with blockchain gaming developer
“I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community," said Oana Ruxandra, Chief Digital Officer and EVP of Business Development at WMG, in a statement."As the Web3 ecosystem continues to evolve, WMG is committed to making sure music is front-and-center.
Splinterlands was founded in 2018, and the company says its fantasy-themed collectible card game supports 450,000 daily users. This is the company's first major music partnership; WMG artists will be able to create mobile-friendly, arcade-style games using the app.in November. Nearly half of $3.4 billion worth of VC deals fell into this category in October.
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