Warner Bros. Discovery international president Gerhard Zeiler: 'We want to be a top 3 media player, and I personally would be really disappointed if there is the number 3 in front of our ranking'
“The vision is actually quite easy. We are a content company,” Zeiler said when asked about the vision of the merged Warner Bros. Discovery. “We tell stories” in many, many ways, including in feature films, TV series, animation, sports, news, documentaries and games. He touted the “breadth” of how the firm tells stories, while highlighting “the development and quality” of content, from DC and HBO franchises, including, as a key mandate for the company’s management team.
Discussing the company’s distribution strategy, he said it is similarly broad-based, highlighting the conglomerate was saying “100 percent yes to the theatrical business” and exclusive cinema windows. “Everyone who believed cinema is dead has been proven wrong and will be wrong in the future,” Zeiler argued. “The theatrical business is here to stay, although, of course, the pandemic changed things.
Overall, “we don’t believe that it makes sense to put all the content we have into one window,” Zeiler highlighted, arguing that was not what consumers wants. Touting the high current level of quality of content across the company and industry, he said it was “key” to “bring the best creators in.” In this context, he recounted how HBO and HBO Max chief content officer Casey Bloys bet onAsked about the importance of local content for the company, he said “to really be a top 3 player, you need to complement” the big global hits, such as
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