Warner Bros. late Wednesday reaffirmed the studio's commitment to the cinematic experience in hopes of clearing up confusion over comments made to investors by WarnerMedia boss John Stankey earlier in the day about the future of the theatrical model
Warner Bros. late Wednesday reaffirmed the studio's commitment to the cinematic experience in hopes of clearing up confusion over comments made to investors by WarnerMedia boss John Stankey earlier in the day about the future of the theatrical model.in theaters this summer or whenever theaters reopen.
During an investors call earlier in the day, Stankey addressed the impact of the COVID-19 pandemic, which has resulted in theater closures and production delays, along with a surge in streaming and on-demand entertainment viewing in the home. "This experience will change many things, including customer behaviors and expectations. We're evaluating our product distribution strategy, re-looking at volumes and the required support levels we need in a down economy. We're rethinking our theatrical model and looking for ways to accelerate efforts that are consistent with the rapid changes in consumer behavior from the pandemic," the exec added.
His remarks could have been taken out of context, according to box office analysts. Case in point: Warner Bros. has otherwise delayed the rest of its high-profile movies so that they can play in theaters once cinemas reopen, beginning with Christopher Nolan'sNolan is a passionate advocate of seeing films on the big screen, and his upcoming pic is the only July release that has stuck to its original schedule.on Aug. 14 .
Hollywood's current hope is that cinemas will begin turning the lights on by late June in order to ramp up for
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