Sales in click and collect are expected to jump by nearly 20% to an estimated $120.15 billion in 2022, according to the market research firm.
The big box giant drove 25.4% of all click-and-collect orders in 2021— the largest market share of any U.S. retailer, according to recent estimates by the market research firm formerly called eMarketer. That translates to an estimated $20.4 billion in sales.
Click-and-collect sales are expected to jump by nearly 20% to $120.15 billion in 2022, according to the data tracker. "It's something people are used to doing now," said Suzy Davidkhanian, principal analyst for retail and e-commerce at Insider Intelligence. People began to accept the behavioral change during the pandemic, along with such practices as scanning QR codes to read restaurant menus on their phones.
Click and collect — also called buy online, pick up in store — is now a key sales driver for pandemic-era retailers to deliver a safe, fast way to buy goods and limit person-to-person interactions. Consumers order groceries, sweatpants, lightbulbs, etc., online and then pick up their purchases in the parking lot or at a designated store counter.
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