Just because Elon Musk owns Twitter doesn’t mean it all of a sudden becomes Willy Wonka’s factory, cut off from the outside world and immune to the rules of business. KevinTDugan writes
Photo-Illustration: Intelligencer; Photos: Getty Images In the immediate fog of Twitter’s acquisition by the “free speech absolutist” Elon Musk, all the predictions that the platform would become a bastion of hate and bad vibes seemed to be coming true. There was the radio host Mark Levin, who returned from self-exile. Then Tucker Carlson tweeted “We’re back,” after an apparent one-month hiatus.
Twitter sees itself itself as the town square of the world — where, unlike TikTok, unpleasant and controversial topics are what make it necessary. But it’s also a business. Take a look at the company’s statistics on its content moderation: Twitter suspended 1.2 million accounts, and deleted 5.9 million pieces of content during the first half of 2021, the most recent time period available — and the most active period of pruning who gets to speak, and what gets said, in 280 characters.
As the veteran financial journalist James Surowiecki pointed out, that’s more than $1 billion in added interest a year that Musk is going to have to pay out — and that money is going to have to come from somewhere. Last year, Twitter made more than $5 billion in revenue, the most ever, with 89 percent of that coming from ad sales.
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Twitter Insiders: Elon Musk Is About to Learn That Space Travel Is Easier Than TwitterJeff Bezos has The Washington Post, now Elon Musk will have Twitter. Billionaire vanity projects are good for the ego—but Musk is about to learn that managing a tech platform is about a lot more than shitposting through the culture wars.
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Elon Musk has an agreement to acquire Twitter for about $44BBillionaire Elon Musk has reached an agreement to acquire Twitter for approximately $44 billion, the company said.
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