Waitrose tells shoppers use ‘sniff test’ to judge whether fruit and veg is good to eat

'Best before' labels to be removed from almost 500 items of fresh produce, including lemons, apples and cucumbers

by inviting consumers to “use their own judgement” to decide whether food is fresh enough to eat.

“’Best before’ dates on fruit and veg are unnecessary and create food waste because they get in the way of people using their judgement when food is still good to eat,” said Catherine David, from anti-waste charity WRAP, which has been lobbying supermarkets to make the change. “UK households throw away 4.5 millions tonnes of edible food every year, meaning that all the energy and resources used in food production is wasted,” said Marija Rompani, director of sustainability and ethics at the John Lewis Partnership. “By removing best before dates from our products, we want our customers to use their own judgement to decide whether a product is good to eat or not, which in turn will increase its chances of being eaten and not becoming waste.

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