In a collaboration only a true southerner could dream up, Waffle House has cooked up a new shoe with Adidas to celebrate the 2022 Masters Tournament.
shoe was to combine the classic ingredients of Waffle House with one of golf’s “most iconic shoes.”
“We couldn’t have asked for a better marriage between our signature waffles, the Adidas TOUR360 22 golf shoe, and our signature restaurants,” said Walt Ehmer, Waffle House president and CEO in a statement. “Who knew our famous, sweet cream waffles could also be so much fun to wear?” The design of the collab shoe is quite the sight. It comes with an off-white “batter-like” color and the leather is embossed with a checkered pattern to look like a waffle. The heel logo features Waffle House’s signature yellow sign, and if you turn the shoe over, the transparent sole makes it looks like syrup is spilling down.The shoe has special yellow sock liners with both the Adidas and Waffle House logos. The box that houses each pair is also designed to look like everyone’s favorite 3 a.m.
The partnership between the two brands is a no-brainer. Waffle House's corporate headquarters is in Norcross, Georgia, a little more than two hours west of the home of the Masters. As well-known institutions in Georgia, it was only a matter of time before we got this delicious team-up.by Tom VanHaaren at ESPN, reps at Adidas are unsure if the waffle shoes would be worn by any PGA Tour ambassadors, but it is possible one of the players will wear the shoe at the Par 3 Contest on Wednesday.
If what you read here is making you crave a pair, the limited-edition shoe will go on sale Thursday, April 7. The shoes retail for $210 for the men's version and $200 for women's., it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism.
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