Volvo has hired someone from outside of the auto industry to lead the company into the digital age.
Eric Li, Volvo's chairman, said in a statement that Rowan was picked due to his experience outside the automotive industry, particularly in the area of software, digital transformation and innovative consumer products.
Rowan currently serves as CEO of Ember Technologies, a company that sells a self-heating mug. Prior to joining Ember, he served as CEO of Dyson, and prior to that he was chief operating officer at BlackBerry.. Despite development already being at an advanced stage, Dyson canceled plans to enter the EV business in 2019, citing insufficient economies of scale to make the project a commercial success.
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