It was originally seen as a competitor to the Jeep CJ and, after 1965, to the Ford Bronco.
— The Scout, a one-time competitor to Ford Broncos and Jeeps that was last sold more than four decades ago, is being resurrected by Volkswagen as a line of all-electric trucks and SUVs.Scout will become its own separate brand offering off-highway-oriented electric trucks and SUVs in North America. A Scout SUV and pickup truck are expected to go on sale around 2026.
The term “sport-utility vehicle” didn’t exist at the time, but the Scout helped define what would become the SUV market segment. It was also available as a pickup during that time. The Wrangler is now the core model of the Jeep brand, considered to be one of the world’s most valuable passenger vehicle brands. Ford recently reintroduced the Bronco brand on two new SUVs that have become major sellers. In a recent month, Ford sold nearly as many of the small Bronco Sport as it did of the popular Escape crossover SUV.
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