Volkswagen Has A Huge Avenue For US Market Expansion — If It Takes It
In the first quarter of 2023, Volkswagen accounted for less than 2% of the US auto market. It doesn’t have a big presence in the US. But it could. Toyota and Honda grew to become huge players in the market. Hyundai and Kia more recently grew to become huge players in the market. Why wouldn’t Volkswagen be able to do the same? Of course, you need an angle and a solid pathway to such massive growth.
I went to an Electrify America charging station with my aunt and uncle recently for their first EV fast charge. At the station, there were electric crossovers from Jaguar, Ford, Hyundai, and Mercedes. I’m sure if we wait a bit longer, we could have seen electric crossovers from other brands pop up. A few feet down the parking lot there were a bunch of Tesla Superchargers, where the queen of the electric crossover market could charge — that would be the top selling Tesla Model Y of course.
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