The first British Vogue under Chioma Nnadi has landed, with the usual fanfare of the changing of the guard, comparable only with the white smoke announcement of the new Pope.
The first British Vogue under the leadership of Chioma Nnadi has landed, with the usual fanfare of the changing of the guard at the magazine, comparable only with the white smoke announcement of the new Pope.
Born and brought up in London — her father came to the capital from Nigeria in the 1960s; her mother was a Swiss-German nurse — Nnadi is the first head of the magazine not to carry the title Editor, although I notice she still runs an ‘Editor’s letter’. All those years back in 1992 when I got the job, I frankly had no idea what I was going to do in this lauded role. But I did know that I wanted to increase the amount of affordable clothes we featured, include more journalism and give more space to women’s voices not only from the precincts of fashion and celebrity.
Nnadi has taken over from Edward Enninful, a brilliant stylist who came to the Vogue chair determined to make the magazine appear strikingly different from the one he inherited. His passion was racial diversity and how to use celebrity to sell the magazine, and over his five-year tenure he stuck to those ideals. He had no interest in celebrating the past and at one point banned any pictures that had been published during my tenure from being reprinted.
She has also brought back into the fold a number of contributors that I worked with: Stylist Camily Nickerson who styled my first Christmas issue cover of Bono and Christy Turlington; writer Plum Sykes who was a fashion writer in my team for years describing her love of preppy style; photographers Zoe Ghertner and Angelo Penneta and Daniel Jackson, all who regularly contributed to my pages.
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