A Virginia man sued Chick-fil-A Sunday, making the company the sixth to be sued in federal court in San Francisco in the last 35 days for alleged violations of an obscure federal statute.
All six of the cases were filed by Keith Carrol, who asserts that each of the defendants illegally shared his personally identifiable information with Facebook.
At the time of enactment, entertainment technology was very different than today; the Bork tapes were of the sort rented from Blockbuster, and the statute uses language from that era to broadly create liability for any"video tape service provider" who knowingly discloses"personally identifiable information" concerning any customer who subscribes to the provider's goods or services.
Facebook targets its marketing by collecting data about its users, both from information it gains on the Facebook platform, but also from monitoring"offsite" user activity. The plaintiff opines that visitors to the Chick-fil-A website would be"shocked and appalled to know that Defendants secretly disclose to Facebook all of the key data regarding a visitor's viewing habits."
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