.VictoriasSecret said the platform represents its continued commitment to promoting inclusion and diversity.
“In a sea of sameness, it is crucial for any partnership to be with a business that aligns with our values,” said Buki Ade, Bfyne founder and. “VS&Co-Lab’s mission to provide a platform for breakthrough voices, like Bfyne, is vital to push forward diverse perspectives.”
Helena Kaylin, founder of Mindd, added: “As women, we are multidimensional. Our past experiences define how we want to feel today and inform our future. Our partnership with VS&Co-Lab has strengthened our mission to drive the intimates industry forward through our obsession with continuous innovation. We harness cutting-edge support technologies in order to blend style and comfort for the fuller-figure consumer.
The company said the platform represents its continued commitment to promoting inclusion and diversity throughout the market. Seventy-five percent of the brands featured are founded or led by female entrepreneurs. But the platform is also Victoria’s Secret’s latest transformation efforts. The company — which includes the Lingerie,
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