Acquiring the rights to the most popular sport in the world's second-most populous nation positions the company for a big subscriber gain in the coming year.
The growing streaming and TV company, a joint venture between Indian conglomerate Reliance Industries,Global and Bodhi Tree Systems, the investment company backed by James Murdoch and Uday Shankar, will get an overnight surge in Indian video subscribers as soon as the next IPL season begins. But the firm paid heftily for the privilege: $2.
6 billion for the digital rights to the league on the Indian subcontinent for 2023-2027, according to local news outletThe Indian TV rights for the IPL for the next five years are said to have sold to a separate company for an additional $3 billion , but the winner has yet to be revealed.
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