Viacom’s Viacom International Media Networks has promoted Ben Frow, content boss at its British broadcaster Channel 5, to the role of director of programs for its U.K. operations. The new setup will free up 'more extra funding for original commissions.'
Ben Frow will add Comedy Central, MTV, Nickelodeon and Paramount Network to his remit, with the company saying the new setup will free up"more extra funding for original commissions."
He will immediately add Comedy Central, MTV, Nickelodeon and Paramount Network to his existing remit as director of programs for Channel 5. Frow's expanded brief involves "being ultimately responsible for all content for the company’s TV networks and associated streaming services in the U.K," Viacom said.
The promotion comes less than a week before Viacom and CBS Corp. are set to close their merger. Management has said the combined company will look for efficiencies to free up money for further investments in content and growth initiatives.
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