Variety has promoted Michelle Fine-Smith to Senior VP of Global Consumer Partnerships. Based in New York, Fine-Smith manages Variety’s consumer teams on both coasts, overseeing sales across digital…
’s consumer teams on both coasts, overseeing sales across digital, social, branded content, print and live and virtual events. She has driven multiplatform programs for such top brands as Audible, DirecTV, Cadillac, City National Bank, Chanel, Google, Meta, TikTok and United Airlines. She joinedVarietywith creative initiatives that integrate our diverse portfolio,” Sobrino-Stearns said.
“I am extremely honored to take on this new role and thankful to both Michelle Sobrino-Stearns and Jay Penske for their continued support,” Fine-Smith said. “As I embark on my 15- year anniversary with, I am incredibly proud that 2022 was a record-breaking year for our business and look forward to growing our global partnerships in 2023 and beyond.”, Fine-Smith worked as sponsorship sales director for Billboard and as sponsorship sales manager for Forbes Media.
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