From 2017: What began as an attempt at a simpler life quickly became a life-style brand.
After the engine conked out in Arizona, a tow truck delivered them to an R.V. park in Sedona. They stayed there for a month while Smith replaced every ground wire in the van. One afternoon, he called GoWesty to talk through a puzzling repair situation. On a whim, he asked a GoWesty manager named Jad Josey if the company did sponsorships. By the end of the day, Josey had e-mailed Smith a one-page contract, asking for periodic social-media mentions in exchange for discounts and subsidized repairs.
A year into their journey, Smith and King met Zach Driftwood and Andrew Knapp, photographers who were touring in a van to promote a book featuring images of Knapp’s dog. Driftwood and Knapp made money from their popular social-media feeds, through product placement and partnerships with brands. In the course of Smith and King’s travels, their following on Instagram had climbed into the tens of thousands, but they had never been paid for a post.
GoWesty had loaned the couple a van so that they could get back on the road while Boscha was being fixed. They had spent the previous four months holed up at their parents’ homes in New England, as King recovered from an intestinal parasite she’d picked up on a backpacking trip in Montana. It was the longest the couple had stayed in one place—and not slept in a van—in four years, and the time off the road presented a problem.
On sunny days, with the doors wide open, the van seemed spacious enough that the R.V.s baffled me; what on earth did they need all that room for? But on a chilly night, with the doors shut against the rain, three adults and a dog made the van feel cramped. Smith and King seemed to have developed an unspoken system for sharing space, but everywhere I stationed myself I was in the way.
There is an undeniable aesthetic and demographic conformity in the vanlife world. Nearly all of the most popular accounts belong to young, attractive, white, heterosexual couples. “There’s the pretty van girl and the woodsy van guy,” Smith said. “That’s what people want to see.” At times, the vanlife community seems full of millennials living out a leftover baby-boomer fantasy: the Volkswagens, the neo-hippie fashions, the retro gender dynamics.
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