Vanguard’s new Digital Advisor is aimed at younger investors and cuts out human financial advisers entirely
Amid the disruption caused by the coronavirus crisis, a lot of people are looking for financial advice. Vanguard Group is hoping to capitalize on that, while also expanding the reach of the world’s second-largest money manager to a younger clientele.
The firm is launching a robo advisory service that covers key elements of long-term financial planning at the low cost for which the company is known. The automated service, called Digital Advisor, is aimed at younger investors and cuts out human financial advisers entirely.
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