Van Cleef & Arpels' immersive London exhibition takes visitors inside the watchmaking world

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Van Cleef & Arpels' immersive London exhibition takes visitors inside the watchmaking world
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Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.

. Fashon: Jason Hughes. Throughout: Model: Diana Helzina at Premium Models Casting: Ikki Casting at WSM Hair: Tié Toyama at Calliste Make-up: Marielle Loubet at Calliste Manicure: Lilly Lize Photography assistant: Jules Martin Digital operator: Florian MassalA new London exhibition is celebrating the fantastical horological world of Van Cleef & Arpels, where fairies and ballerinas flit over watch dials, diamond moons rise and gold suns set, and flowers wave gently in the breeze.

The narrative is key, Bernard emphasises. ‘We develop the technique according to the story. First is the story. Then we have to find the balance between aesthetics and what’s technically doable. And when you do something that you’ve never done before, you find technical difficulties. So then we have to talk with the creative team and it will influence the drawing. The design is constantly in movement until we find a concept that satisfies us technically.

The exhibition title, ‘Poetry of Time’, reflects this taste for the extraordinary. ‘What is poetry?’ Benard asks. ‘It triggers a feeling, or an emotional reaction. We also try to trigger an emotional reaction, not through words, but through the creation itself, and then to animate that creation.’

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In Van Cleef & Arpels’ high jewellery, the archival meets the au courantIn Van Cleef & Arpels’ high jewellery, the archival meets the au courantHannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
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