Valentino's 'Empathy'-Inspired Fall 2020 Campaign Was Shot Remotely

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Valentino's 'Empathy'-Inspired Fall 2020 Campaign Was Shot Remotely
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The brand is donating what it would've spent on the shoot — one million euros — to Rome's Lazzaro Spallanzani Hospital.

Author:Ana ColónPublish date:Jul 28, 2020The status of many Fall 2020 collections might be up in the air — Marc Jacobs said his autumnal showing might not even go into production — but some brands are getting creative as they move ahead during an unprecedented time.

Titled #ValentinoEmpathy, the Fall 2020 campaign is a series of portraits of models, actors, creatives and friends of the brand wearing looks from its autumn men's and women's collections, photographed by somebody they're close with .

In a letter posted to social media when #ValentinoEmpathy was first announced, Pierpaolo Piccioli explained how the idea came partly from his own experience adapting to a new socially-distanced reality and finding community in different ways.

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