The drinks company said it consulted MCCY on use of the founding prime minister's image. Read more at straitstimes.com.
SINGAPORE - The use of an image of Singapore’s founding prime minister Lee Kuan Yew on a drink packet has attracted criticism online, with some detractors questioning if such a move was approved by the authorities.
In response to ST’s queries, the Ministry of Culture, Community and Youth confirmed on Thursday that Yeo’s had consulted it on its commemorative initiative to ensure that it was in line with guidelines on the use of Mr Lee’s name and image., adding that it is the responsibility of users to ensure that their use of Mr Lee’s image is in line with intellectual property laws.
“When designing the packet, we deliberately abandoned the usual brand identity of the product, including the bright yellow and red colours and the prominent position of the logo.
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