US movie theatre operators are aiming to welcome back crowds across the country by late July for a belated kickoff to the summer movie season
A pedestrian wearing a protective face mask due to Covid-19 concerns walks by a shuttered movie theater off Times Square, Saturday, March 21, 2020, in New York.
Expected blockbusters such as Walt Disney Co's "Mulan" and "Wonder Woman 1984" from AT&T Inc's Warner Bros are currently scheduled for late July and August. That could mean reviving a beloved musical such as "Grease" or running a marathon of "Back to the Future" or "Harry Potter" movies, said Brock Bagby, executive vice president of Missouri-based B&B Theatres, which operates 400 screens in seven states.
Bagby said B&B's locations will implement social distancing if authorities recommend it. In the weekend before theatres closed, the company cut auditorium capacity by 50% to leave room between seats and had "zero issues," he said. Customers adhered to the practice and some showtimes sold out at half-full, he said.
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