Trade watchdog argues that browsing and location data are sensitive and deserve to be defended
The US trade watchdog has decided that browsing and location data should be considered sensitive, and that – despite the absence of allegations about personally identifiable information within the datasets of the above businesses – what makes this stuff sensitive is what can be inferred from it.
"The ad tech industry has been clinging to an unsustainable, narrow interpretation of what constitutes personal information," Arielle Garcia, privacy consultant with ASG Solutions, told."Given that this data is used to target, track, and profile consumers, there is a fundamental incompatibility between the use of identifiers and the concept of de-identification.
"Ad IDs provide a specific persistent identifier over multiple data points, so any data broker with a set of Ad IDs and location points can 'connect the dots' and trace an individual's movement over time," Budington told."Using that location data, further inferences can be made as to a person's home address, their workplace, who they have romantic relationships with, where they go after hours, etc.
Ad firms may or may not consider mobile IDs to be PII – depending on whether they can be used to identify the device user. Google's
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Should Newcastle United fans really want NUFC to qualify and play in Europe next season?A question for you. Should Newcastle United fans really want NUFC to qualify and play in Europe next season?
続きを読む »
Will big guns be upset by the underdogs in Europe?Will Harry Kane's Bayern Munich and Jude Bellingham's Real Madrid be upset by underdogs in huge top-of-the-table matches on Saturday?
続きを読む »
Football news live: Reaction from weekend matches, latest updates from MLS and EuropeFollow all the latest news from the Premier League, WSL, Europe and MLS
続きを読む »
Europe must hurry to defend itself against Russia—and Donald TrumpThe ex-president’s invitation to Vladimir Putin to attack American allies is an assault on NATO. Ultimately, that is bad for America
続きを読む »
Europe's largest caravan club admits wide array of personal data potentially accessedExperts also put an end to social media security updates
続きを読む »
Kemi Badenoch launches bid for three new mini US trade deals in Brexit election boostTrade chief Kemi Badenoch will launch mini trade deal talks with another three American states to try and secure a pre-election Brexit boost.
続きを読む »