Sharon Chuter, founder of UomaBeauty, created the PullUpOrShutUp campaign to hold corporate brands responsible for the percentage of black employees they've hired. 👏
by police force to be transparent about their hiring practices by sharing the number of Black employees they have in leadership and executive roles at their companies.
“This is not an exercise in naming and shaming, but simply a call for all brands to review their own practices," Chuter says in an email. "It’s easy to say racism is other people’s problem but it’s important at this critical point in time that we all look at how we may have contributed to this issue and have the humility to accept it and make an effort to change it.
"I couldn’t accept the lack of diversity and inclusivity in beauty. More than that, I couldn’t accept that brands were starting to move into that space but it was from a place of tokenism," she previously toldabout her experiences that led her to create Uoma Beauty. "And I know this because I worked within those brands. I wanted to come out and really show what inclusivity means to me, which is allowing people to be their true authentic selves and have a seat at the table.
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