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A new report on Unity's recent fee changes claims the policy was"rushed out" and driven by Unity and IronSource's battle with rival tech company Applovin.
According to this new report, the company's long-term profitability and falling share price were a deciding factor in the new Runtime Fee policy. And while there was resistance from within Unity, those concerns were ignored as many staff were unaware of the changes. "It was IronSource and Unity's play to increase their mediation business, effectively, and developers have been caught in the crossfire of this mediation war that's been going on for a couple of years."
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