Since COVID-19 news has permeated the media, noticeable behavioral shifts have taken hold.
According to research by DISQO shopping habits have been affected in tandem with the progression of coronavirus news and increased case reporting. To assess consumer attitudes, DISQO conducted two surveys, the first on Feb. 29 and the second on March 2 while behavioral shifts were measured over a longer period of time.
“The online impact of COVID-19 became quickly apparent in recent weeks,” said Carl Van Ostrand, vice president of consumer insights at DISQO. “As it relates to shopping behaviors, we are seeing a tremendous lift in certain online grocery categories. For example, soup and rice — often considered atypical for online purchases — are seeing a very high lift. This event will undoubtedly have both short and long-term effects on the e-commerce ecosystem.
Meanwhile, a survey conducted by Red Points measured how fear created by coronavirus is affecting consumer shopping habits, found that over 34 percent of consumers are purchasing more items online during this time. The findings show effects not only on household products and groceries but other categories as well.
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