Uncle Ben's and Mrs. Butterworth's announce plans to change their logos tied to racial stereotypes
The shift comes as the brand, steeped in racial stereotypes, looks to cut ties with racist imagery and symbols. The re-examining of brand messaging was sparked by protests and activism that ignited after the police killing of George Floyd, a 46-year-old Black man who died after an officer knelt on his neck for over eight minutes.
"As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do," Mars said in a statement.
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