Entertainment conglomerate Endeavor’s mixed martial arts business took a hit last week with the cancellation of the UFC 249 pay-per-view and all other upcoming fight cards due to the ongoing …
to resume tapings at its privately owned Performance Center in Orlando — clearing the way for the UFC to begin operating in the state under a similar arrangement, should it choose to do so.
“I kind of equate that purchase at the time to buying a house at the height of the market,” Dees says. “They really bought when UFC was having its best year, arguably. They’ve had some struggles since then and have been kind of up and down, so we’ve yet to see the profitability of that. I think UFC will be successful for them in the long term.”
“The NBA is also talking about hosting games in the Bahamas in a gym somewhere, so all these executives are putting on their promoter hats right now trying to get sports back in front of people,” she says. “They all definitely have dollars on the brain.”
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