UFC CEO Dana White announced Bud Light will be returning as the official beer of his sports organization despite the backlash the beer producer has experienced.
UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year. The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024.
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Anheuser-Busch and UFC strike multi-year partnership, as brewer tries to turn around Bud Light salesThe Ultimate Fighting Championship and Bud Light are back in business, announcing a new marketing partnership.
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