Ubisoft, Pathe Partner for VR Tie-In to Jean-Jacques Annaud’s ‘Notre Dame on Fire’ (EXCLUSIVE)

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Ubisoft, Pathe Partner for VR Tie-In to Jean-Jacques Annaud’s ‘Notre Dame on Fire’ (EXCLUSIVE)
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Ubisoft, the French video-game powerhouse behind franchises like “Assassin’s Creed,” “Far Cry” and “Watch Dogs,” has partnered with Pathé to develop a location-based VR escape game based on Jean-Ja…

The one-hour experience – which shares the title of Annaud’s blockbuster – will put players into the boots and flameproof uniforms of the Parisian fire brigade on that fateful night of April 15 2019, when flames nearly claimed the world-famous cathedral.

Responding to public sentiment – and to the user-made videos taken from inside the game that spread online throughout the spring of 2019 – Ubisoft repurposed its model for “Notre-Dame de Paris: Journey Back in Time,” a short immersive experience the company released free-of-charge in September 2020. The filmmaker and interactive studio begin preliminary talks in early 2021, informally looking to see what kind of tie-in made the most sense for both parties. With the film fixed to a March 2022 release date, Papiernik and her team knew such a timeline was too tight to allow for a full-fledged game, and instead opted to wed the company’s proprietary models with its growing network of location-based partners for a one-hour escape experience.

The Ubisoft designers worked in close collaboration with Annaud and his team, using the film’s screenplay – written by the director and Thomas Bidegain – as a kind of launching off point. “The fact that we had that access really nourished our team,” says Papiernik. “That doesn’t mean we translated everything to gameplay; rather, it offered our team food for thought for our adaptation.”

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