Ubisoft is having a bad time, cancels more unannounced games as its share price plunges

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Ubisoft is having a bad time, cancels more unannounced games as its share price plunges
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Ubisoft is having a very rough time right now.

Ubisoft announced earlier today that Skull and Bones is delayed yet again, and naturally we took the opportunity to. But word of the delay came as part of a much larger update reflecting real trouble at the company: Ubisoft is struggling, and has opted to cancel three more unannounced projects in order to focus on its existing brands and live services.

The game industry in recent years has shifted toward"mega-brands and long-lasting titles that can reach players across the globe, across platforms and business models," Ubisoft said in the update. Over the past four years, Ubisoft has attempted to do the same with its own major properties, including Assassin's Creed, Far Cry, Ghost Recon, Rainbow Six, and The Division.

."We are facing contrasted market dynamics as the industry continues to shift towards mega-brands and everlasting live games, in the context of worsening economic conditions affecting consumer spending. "Despite excellent ratings and players’ reception as well as an ambitious marketing plan, we were surprised by Mario + Rabbids: Sparks of Hope underperformance in the final weeks of 2022 and early January. Just Dance 2023 underperformed as well."

But Ubisoft's troubles run much deeper than a couple of holiday flops. At the risk of oversimplifying things, it just can't seem to make anything happen. Skull and Bones is maybe the highest-profile example of Ubi's recent inability to get games out the door, but don't forget that the three unannounced projects cancelled today come just six months after Ubisoft pulled the plug on

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