Ubisoft CEO tells staff the ball is in their court to turn the company around

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Ubisoft CEO tells staff the ball is in their court to turn the company around
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In a tone-deaf email, Guillemot told staff it was on them 'to ensure we get back on the path to success'.

, and its share price has taken a hell of a bruising. But CEO and co-founder Yves Guillemot knows just whose responsibility it is to turn things around: His staff's., Guillemot told Ubisoft staff that"The ball is in your court to deliver this line-up on time and at the expected level of quality" after the company's myriad delays had"weighed on our costs and decreased our associated revenues".

To be clear, Ubisoft is foundering at the moment, and it'll absolutely require hard work from everyone at the company to steady the ship in the months and years ahead. But for the company's millionaire CEO to lay all that responsibility at the feet of his staff—and seemingly take none for himself in the process—is profoundly tone-deaf.

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