Uber testing breakthrough experience: unwanted push notification ads
. First teased during the WWDC 2022 keynote, this experience will make it easier to follow a driver and the ride right from the Lock Screen or the Dynamic Island cutout. While this feature is not available, the ride-sharing company thought another test would satisfy its users by bringing unwanted notification ads because why not?this “feature” came just after Uber launched its new advertising division.
Uber told TechCrunch this “was a limited test and users can always manage their mobile notification settings under Privacy and then Notifications in the app.” Uber has been offering in-app ads, although it hasn’t said anything about notification ads. According to TechCrunch, an entire trip will be “sponsored” by a single brand. Called journey ads, the brands show different user ads while waiting for a car, when riding, and after reaching the destination.
Brands can personalize ads based on users’ travel history and geographic destinations. It’s unclear whether Uber uses the exact data for these push notification ads and if the company will make this feature available indefinitely.
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