Even with people consuming digital media more than ever, companies may be reluctant to spend with so much uncertainty around coronavirus.
The coronavirus outbreak will take a toll on the amount companies are willing to spend on media advertising in China this year, according to a new report from eMarketer, which could portend what is in store for the advertising market in the United States.
The firm lowered its 2020 estimate for media ad spend in China from $121.1 billion to $113.7 billion.The virus is not the sole reason for decline, as the Chinese economy was already showing signs of weakening, says Enberg.
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