Meet the typical Walgreens shopper, a white college-educated suburban baby boomer earning $80,000
Walgreens is one of the leading drugstore chains in the US and Europe, with worldwide sales of $132.7 billion last year. The company estimates that 78% of the US population lives within five miles of one of its pharmacies, and it filled 819.6 million prescriptions in 2022.
The typical customer visits Walgreens a little more than once a month on average — about 16 trips per year — and picks up 4 products for a total cost of $23.25 per trip, Numerator found. Their annual spend is about $384. Nearly 86% of Walgreens shoppers visited the store in 2021 and 2022, a loyalty percentage slightly higher than that of chief rival CVS. Last year, the pharmacy added a new customer to replace each one that stopped shopping with the brand, indicating a stable customer base overall.
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