Our latest Business of Football column looks at why paying up for players in March often fails to work out. Plus, a lesson from the Daniel Jones deal and a contract for Jonathan Taylor.
Five weeks into the NFL season, the business of football space gives us plenty to examine. Here’s what has caught my eye, a mix of new stories to follow and old ones to revisit.Before the start of the 2024 league year next March, excitement will build over free agents set to enter the market and pick a new team. And when they sign—with gaudy numbers reported that come from the agent—there will be buzz from fans and media. It will be all smiles and excitement in March.
Two players who signed massive free-agent deals in March 2022 illustrate this point as this year’s version of Exhibit A and Exhibit B. Jackson, at the end of this season, will have made $46 million in his career, $38.5 million from his 20 months with the Chargers and $7.5 million from his four-plus years with the Patriots.
Yes, there are success stories in free agency. I am proud to have signed Charles Woodson with the Packers , but I signed many more free agents who did not work out—even though we did not sign many free agents at all, relative to the rest of the league. First, an admission that I got to know Jones and his family, in the fall of 2018, and liked them very much. I was assisting Gary Vaynerchuk and VaynerSports in an attempt to sign him as a client; we unfortunately came in second place to CAA . While I am not a scout, I was impressed by Jones’s temperament and humility, and thought he had the mental fortitude to be a successful quarterback.
I don’t know which team would have paid Jones, but it would have happened. The position has too much scarcity for a young player coming off a playoff victory in an offense with limited weapons not to break the bank.
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