UConn's Paige Bueckers and Louisville's Hailey Van Lith have the highest social media earning potential among Sweet 16 players, per exclusive data from Opendorse, and women's players make up 11 of the top 20 athletes. 💸 Go deeper:
This is the first March Madness of the NIL era, meaning athletes can monetize their fame during one of the biggest sporting events of the year.Social media has been the most lucrative channel for athletes since the NIL era began in July, per marketing platform Opendorse. 34% of compensation has come from posting content, well ahead of signing something and licensing rights .
UConn's Paige Bueckers and Louisville's Hailey Van Lith have the highest social media earning potential among Sweet 16 players, per exclusive data from Opendorse, and women's players make up 11 of the top 20 athletes.Bueckers and Van Lith have by far the highest social media post value, which is calculated using metrics like followers, engagement, school and sport.
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