Musk’s move wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies.
“It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” said Steve Susi, director of brand communication at Siegel & Gale.
Twitter’s popularity has also made verbs like “tweet” and “retweet” part of modern culture, used regularly to explain how celebrities, politicians and others communicated with the public, said Joshua White, assistant professor of finance at Vanderbilt University. That’s worth a lot. Twitter’s brand value is estimated at about $4 billion, according to brand valuation consulting firm Brand Finance. The firm values the Facebook brand at $59 billion and Instagram at $47.4 billion. Vanderbilt University estimates Twitter’s brand value at $15 billion to $20 billion, which is comparable to Snapchat.
“Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers,” said Jasmine Enberg, an analyst with Insider Intelligence.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Australian Treasurer Chalmers expects budget surplus for 2022-2023 will be around A$20 billionSpeaking at a news conference in Canberra on Monday, Australia Treasurer Jim Chalmers said that he expects that the country’s budget surplus will be s
続きを読む »
BCH Ecosystem Fund Bolsters Cashtokens Ecosystem With $20 Million Investment – Press release Bitcoin NewsPRESS RELEASE. Dubai, July 24, 2023 - The BCH Ecosystem Fund has announced a significant $20 million investment in the Cashtokens ecosystem, following
続きを読む »
Doug Burgum says he qualified for GOP presidential debate, after paying donors $20 for $1 donationsNorth Dakota Gov. Doug Burgum has qualified for the first Republican presidential primary debate next month in Milwaukee, his campaign announced Tuesday, after Burgum offered donors $20 gift cards for $1 donations.
続きを読む »
Another GOP presidential candidate is offering donors $20 gift cardsThe tactic, announced by Miami Mayor Francis Suarez on Tuesday, helped North Dakota Gov. Doug Burgum solidify his spot on the debate stage.
続きを読む »
Elon Musk to rebrand Twitter to X, but Crypto Twitter has other ideasAccording to Elon Musk, Twitter will soon be rebranded to X, an “everything app” similar to China’s WeChat that supports multiple media formats along with payments and banking.
続きを読む »
Twitter users up in arms after Musk's 'X' name change: 'RIP Twitter'After a series of teasers online, billionaire Elon Musk made the brand change at Twitter official as users were greeted by a new black-and-white “X' early Monday morning.
続きを読む »