Twitter is widening restrictions on how certain advertisers target users as part of its new rules to block most political ads on its platform
Twitter Inc. said it would no longer allow certain types of geographic or keyword targeting for advertisers promoting any type of cause, codifying broader changes as part of its new rules to block most political and cause-based ads on its platform.
Twitter said Friday geotargeting isn’t allowed at the ZIP Code level nor are advertisers allowed to target users by their political leanings or affiliations, as part of the company’s efforts to limit issue-based advertising.
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