Twitter says it will ease up on its 3-year-old ban on political advertising
witter says it will ease up on its 3-year-old ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the social media platform last year.“We also plan to expand the political advertising we permit in the coming weeks,” the company said from its Twitter Safety account.
At the time, then-CEO Jack Dorsey said that while internet ads are powerful and effective for commercial advertisers, “that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.” Political advertising made up a sliver of Twitter’s overall revenue, accounting for less than $3 million of total spending for the 2018 U.S. midterm election.
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